Positioning and Messaging Project
This project is ideal for an organization who has product-market fit, some traction, but has identified a need to refine and crystallize positioning and messaging, to enable customers and internal team members to have a more clear understanding and aligned vision.
Go from vague, conflicting and mis-aligned ideas about your organization’s position in the market to having a clean, clear and easy to articulate positioning story. Ensure that the way you talk about your organization and product resonates with real-world buyers. Align marketing, sales, product and customer success, along with customers, prospects and industry influencers.
Includes comprehensive background industry review, competitive analysis, current positioning and messaging review, facilitated workshop, story-based deck, message testing with buyers via interview, review and reporting on feedback and recommended direction.
Conducted over a period of 8-12 weeks.
$18,600
This project is ideal for an organization who has product-market fit, some traction, but has identified a need to refine and crystallize positioning and messaging, to enable customers and internal team members to have a more clear understanding and aligned vision.
Go from vague, conflicting and mis-aligned ideas about your organization’s position in the market to having a clean, clear and easy to articulate positioning story. Ensure that the way you talk about your organization and product resonates with real-world buyers. Align marketing, sales, product and customer success, along with customers, prospects and industry influencers.
Includes comprehensive background industry review, competitive analysis, current positioning and messaging review, facilitated workshop, story-based deck, message testing with buyers via interview, review and reporting on feedback and recommended direction.
Conducted over a period of 8-12 weeks.
$18,600
This project is ideal for an organization who has product-market fit, some traction, but has identified a need to refine and crystallize positioning and messaging, to enable customers and internal team members to have a more clear understanding and aligned vision.
Go from vague, conflicting and mis-aligned ideas about your organization’s position in the market to having a clean, clear and easy to articulate positioning story. Ensure that the way you talk about your organization and product resonates with real-world buyers. Align marketing, sales, product and customer success, along with customers, prospects and industry influencers.
Includes comprehensive background industry review, competitive analysis, current positioning and messaging review, facilitated workshop, story-based deck, message testing with buyers via interview, review and reporting on feedback and recommended direction.
Conducted over a period of 8-12 weeks.
$18,600